Anime Friends 2025 brought together thousands of fans of Japanese culture in Sao Paulo between July 3 and 6. In addition to international attractions and interactive spaces, the event was also the scene of major editorial announcements, consolidating its role as an essential showcase for the national geek market.
The publishers Newpop, JBC, Panini and other brands surprised the public with expected and unpublished revelations, reinforcing the growth of the sector in the country. Next, check out a complete summary with the main manga announced during the event, in addition to the special participation of Crunchyroll, which returned with a booth full of activations.
Newpop bets on diversity with award -winning works and BLS
Newpop has opened the panel sequence with a varied selection that drew attention for representativeness and boldness . Among the highlights is “my existence of wandering warrior ,” Kabi Nagata's autobiographical manga, which brings reflections on mental health and identity. The announcement of “Fug with me, girl!” , "One Room Angel" , "The Song of Yoru and Asa" and "Avant-Garde Yumeko" reinforces the publisher's bet on Niche works, focusing on BLS, alternative shoujos and social themes.
In addition, the publisher was surprised to confirm the arrival of Link Click , a successful Chinese animation that gains more and more space among Brazilian readers. Newpop has also announced titles such as "AfterGlow" , "Lion Hearts" , "Our Meal" and "The Time of Seriousness" , composing an eclectic and sensitive catalog.
JBC reveals medalist and celebrates 30 years of history
JBC 's turn to take the stage to publicize its news. The main announcement was the “Medalist” “Tenkaichi: The Greatest Warrior Under The Rising Sun” was also revealed , a work that mixes action and strategy in an alternative historical context.
The publisher confirmed during the panel that will hold the 30th anniversary commemorative event on August 23 and 24. Thus, the celebration promises to be a milestone for fans who have followed JBC's trajectory since the 2000s.
Panini invests in action, fantasy and sci-fi titles
Panini also attended a panel stuffed with news . Among the most talked about ads are “Galaxias” , “Tougen Anki” , “Tower Dungeon” , and “Salaryman Z” , all aimed at audiences seeking intense action, supernatural elements and dystopian universes.
Another highlight was “Super String: Marco Polo's Travel to the Multiverse” , a title that mixes science fiction with interdimensional adventure. With these releases, Panini reinforces its positioning as one of the most popular publishers among the readers of Shounen and Seinen.
Comikey, Intrinsic and MPEG expand the national scenario
In addition to the major publishers, other brands also took advantage of Anime Friends to announce new acquisitions. Comikey Brazil revealed the arrival of "The Holy of Wounded: Between Healing and Revenge" and "The General and the Commander: a marriage between rivals" , while the intrinsic bet on "Naruse will dominate the world .
MPEG featured a diverse list that includes “The Otome Heroine's Fight for Survival” , “The Fragrant Flower Blooms with Dignity” and Noble 's Vacation Recommendation” , reinforcing its focus on the Light Novels fan and romantic comedies.
Crunchyroll was at the Anime Friends 2025 with interactive booth
Another highlight of the Anime Friends 2025 was Crunchyroll's return with its own booth. The streaming platform has prepared activities for fans, such as thematic quizzes and spaces dedicated to Demon Slayer: Kimetsu on Yaiba and Gachiakuta . The latter even had a special exhibition in the Ultra Auditorium, which generated great movement among visitors.
The presence of the company reaffirms the importance of the event in the calendar of Brazilian Geek culture and reinforces its connection with the local public.
Two new anime arrive on TV Cultura
antimatter program announced that two anime will be shown on TV Cultura later this year: “My Deer Friend Nokotan” and “Captain Tsubasa (2018)” . The news was received with enthusiasm from the public, especially for marking the return of Japanese productions to Brazilian open TV.
This initiative shows that, in addition to manga, anime also continues to expand their reach in the country, reaching new generations of viewers.
Anime Friends 2025 and the protagonism of Brazil in the market
The Anime Friends 2025 has shown once again because it is considered one of the largest Japanese culture events outside Japan. Ads made by publishers and platforms confirm that Brazil remains one of the main consumer markets of manga and anime in the West.
For those who have not been able to follow everything closely, it is worth keeping an eye on the publishers' websites and social networks and prepare, because the coming months promise unmissable releases in bookstores and digital platforms.
