Attack on Titan Hajime Isayama 's work continues to surprise fans. This time, the news doesn't involve bloody battles against Titans, but rather an unusual partnership with the Japanese cosmetics giant Shiseido .
The project is titled “Men's Beauty Tips” and is part of the Empower Your Skin . Divided into four chapters, the manga uses iconic characters from the series to talk about skincare in an accessible and creative way.
Levi and Eren on a new mission
The first episode premiered on September 16th on Shiseido's official website. On the pages, Levi Ackermann warns Eren Yeager about an unexpected enemy: male skin problems. Terms like dryness and excess oiliness are portrayed as threats hiding behind walls, in a playful metaphor connecting the Attack on Titan universe with practical beauty tips.
The next chapters arrive monthly: October, November, and the finale in December. Thus, the narrative transforms simple skincare tips into battles as intense as confrontations against Titans.
The global impact of Attack on Titan
Since 2009, the manga has sold over 140 million copies in more than 180 countries . Its anime adaptation has become a worldwide phenomenon, standing out for its intense storyline and striking animation.
Therefore, this collaboration reinforces how the franchise remains relevant even after the end of the main story. On the other hand, it also shows how characters like Levi and Eren remain cultural symbols capable of engaging with new contexts.
Ultimately, this union between Attack on Titan and Shiseido proves that the series can still surprise, whether in spin-offs, films, or creative collaborations.
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Source: Oricon News
