Activision has launched a crossover event between Call of Duty Round 6 series ( Squid Game), bringing new content and a new monetization model. For the first time, the company is introducing a premium pass for temporary events, requiring payment to unlock the best rewards. In Brazil, the cost is around R$ 50.
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A premium event pass with Round 6 costs R$ 50 in Brazil
The event's premium pass costs 1,100 COD Points, the game's virtual currency, equivalent to R$ 50. This paid tier grants access to exclusive items, including the "The Leader" skin, an assault rifle blueprint called "High Authority," as well as weapons like the GS45 pistol and a custom knife. There are also special cosmetics, such as a finishing move and a themed emote.
On the other hand, the free track offers simpler rewards, such as sprays, emblems, and operators inspired by secondary characters from Round 6. This division between free and premium tracks, while already existing in regular battle passes, is controversial because it is a limited-time event.
Comparisons with the cost of the main game
The price of the battle pass caught the attention of Brazilian players. For many, the value is disproportionate to what is offered, especially considering that the base game of Call of Duty: Black Ops 6 costs around R$ 350 in the country. Furthermore, players frequently face additional expenses with regular battle passes, which also have premium versions.
For users who already invest in the games in the series, the introduction of a paid pass exclusive to temporary events raises questions. Activision argues that the new feature offers "more options" to players, but the community criticizes the model for increasing the feeling of mandatory spending for those who want full access.
Community reaction and market impact
The high cost, coupled with the current state of Warzone and Black Ops 6, has fueled dissatisfaction. Many players complain about persistent technical issues, such as connection failures and the presence of cheats, suggesting that the focus should be on gameplay improvements, not monetization.
However, Activision's strategy may indicate a new direction for the franchise. With events involving other major brands, such as Attack on Titan and Rick and Morty, the company seeks to broaden its audience, even if it means charging more for exclusive experiences.
The Round 6-inspired event runs until January 24th. For many, it will be a test of how far players are willing to pay to access exclusive content.