Call of Duty: Mobile has surpassed 1 billion downloads, becoming one of the most downloaded games since its launch in 2019. And to celebrate its fifth anniversary, Activision has released a special update packed with new features and exclusive benefits for players.
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Since its debut, Call of Duty: Mobile has become a major player in the mobile gaming market, driven by its multiplayer experience and Battle Royale mode. With 100 million downloads in its first month alone, the game achieved the second-biggest global launch, behind only Pokémon GO. This rapid adoption has also resulted in substantial revenue, thanks to the in-app purchases system, which remains lucrative for Activision.
New celebratory content in Call of Duty: Mobile
To celebrate Call of Duty: Mobile's five-year anniversary, Activision launched Season 10, featuring a battle pass offering both free and paid rewards. This new season features special elements such as the Krai map, set in a region inspired by the Ural Mountains, and a new class called Teleport, geared toward Battle Royale mode.
The new Krai map, for example, allows players to return to combat if a teammate collects the dog tag dropped upon elimination. The update also introduces improvements that facilitate this return, reinforcing the game's strategic appeal and attracting both new and veteran players.
Impact on esports and continued popularity
Call of Duty: Mobile's success isn't limited to download numbers. Activision has adopted a model of regular updates and new content releases that engage players of all levels, including esports professionals. As a result, the game is featured in high-profile tournaments, ranking among the top mobile titles and attracting players from various countries.
The use of classic maps and familiar modes also maintains the game's popularity, bringing it closer to the original Call of Duty titles. Therefore, this continuity across platforms helps maintain fan loyalty and ensure the game remains among the most popular.
In 2023, Activision also released "Call of Duty: Warzone" for mobile devices, seeking to replicate the success of the mobile game. The launch of the new title, which had 15 million downloads on its first day, sparked rumors that the company might end support for the game. However, Activision confirmed that it will continue to offer updates and support for the game, with ongoing content and improvements.
Narrative updates and exclusive Battle Pass rewards
The new season also features narrative content featuring iconic characters like Urban Tracker and Kumo-chan, who are on a mission to unravel the mysteries of the Krai map. However, players will face enemies and solve security minigames, adding layers of challenge and fun to the gameplay.
Additionally, the Season 10 Battle Pass offers exclusive rewards, such as Operator skins and the new USS 9 weapon. These elements are highly valued by the community, especially among players who opt for the premium version, which allows access to exclusive content.
