Call of Duty: Mobile surpassed the 1 billion download mark, becoming one of the most downloaded games since its launch in 2019. And to celebrate its fifth anniversary, Activision released a special update, full of exclusive news and benefits for players .
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Since its debut, Call of Duty: Mobile has become one of the main names in the mobile gaming market, driven by the multiplayer experience and Battle Royale mode. With 100 million downloads in the first month alone, the game achieved the second biggest global launch, behind only “Pokémon GO”. This rapid adoption was also reflected in substantial revenues, thanks to the internal purchasing system, still profitable for Activision.
New celebratory content in Call of Duty: Mobile
To mark the celebration of five years of Call of Duty: Mobile, Activision launched Season 10, with a battle pass that offers both free and paid rewards. This new season brings special elements, such as the Krai map, located in a region inspired by the Ural Mountains, and a new class called Teleport, aimed at the Battle Royale mode.
The new Krai map, for example, allows players to return to combat if a teammate collects the dog tag left behind when they were eliminated. The update also introduces improvements that facilitate this return, reinforcing the game's strategic appeal and attracting both new players and veterans.
Impact on esports and continued popularity
The success of Call of Duty: Mobile is not limited to download numbers. Activision has adopted a model of regularly updating and releasing new content that engages its player base at all levels, including professionals in the esports scene. Thus, the game is featured in highly visible championships, ranking among the main mobile titles and attracting players from different countries.
The use of classic maps and familiar modes also maintains the game's popularity, bringing it closer to the original titles in the Call of Duty franchise. Therefore, this continuity between platforms helps maintain fan loyalty and ensure that the game remains among the most popular.
In 2023, Activision also launched “Call of Duty: Warzone” for mobile devices, seeking to repeat the success of the mobile game. The launch of the new title, which had 15 million downloads on the first day, sparked rumors that the company could end support for the game. However, Activision has confirmed that it will continue to provide updates and support for the game and that it will have ongoing content and improvements.
Narrative updates and exclusive Battle Pass rewards
The new season also brings narrative content with iconic characters such as Urban Tracker and Kumo-chan, who are on a mission to unravel the mysteries of the Krai map. However, players will have to face enemies and solve security mini-games, which adds layers of challenge and fun to the gameplay.
Additionally, the Season 10 battle pass offers exclusive rewards such as operator skins and the new USS 9 weapon. The community highly values these elements, especially among players who opt for the premium version, which allows access to exclusive content.
