Activision has launched a crossover event between Call of Duty and the Squid Game series , The cost in Brazil is R$50.
Premium event pass with Round 6 costs R$50 in Brazil
The event's premium pass costs 1,100 COD Points, the game's virtual currency, equivalent to R$50. This paid tier grants access to exclusive items, including the "The Leader" skin, an assault rifle blueprint called "High Authority," and weapons like the GS45 pistol and the custom knife. There are also special cosmetics, such as a finishing move and a themed emote.
The free track, on the other hand, features simpler rewards, such as sprays, emblems, and operators inspired by secondary characters from Round 6. This division between free and premium tracks, despite already existing in regular battle passes, generates controversy because it is a limited-time event.
Comparisons to the cost of the main game
The pass' price caught the attention of Brazilian players. For many, the price is disproportionate to what's offered, especially considering that the base game of Call of Duty: Black Ops 6 costs around R$350 in the country. Furthermore, players often face additional costs with regular battle passes, which also have premium versions.
For users already invested in the series' games, the introduction of a paid pass exclusively for temporary events raises questions. Activision argues that the new feature offers players "more options," but the community criticizes the model for increasing the feeling of mandatory spending for those seeking full access.
Community reaction and market impact
The high cost, combined with the current state of Warzone and Black Ops 6, has fueled dissatisfaction. Many players complain of persistent technical issues, such as connection failures and the presence of cheats, suggesting that the focus should be on gameplay improvements, not monetization.
However, Activision's strategy may signal a new direction for the franchise. With events involving other major brands, such as Attack on Titan and Rick and Morty, the company is looking to expand its audience, even if it means charging more for exclusive experiences.
The Squid Game-inspired event runs until January 24th. For many, it will be a test of how far players are willing to pay for access to unique content.
