The news sites Deadline and Variety released on Monday (17), a note, announcing Crunchyroll 's partnership with Aniplex . Companies created, Hayate , an anime producer.
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Hayate is an anime production “joint venture” , which aims to develop and content production Crunchyroll streaming world .
President and CEO Masanori Miyake and President and Coo Leo Watanabe , executive members of Aniplex, will be responsible for the company. And the staff of the employees will be composed of both Aniplex and Crunchyroll workers.
According to information, Hayate will have its headquarters in Tokyo and will produce “premium content for fans around the world, using the aniplex experience, cultivated through its partnerships with a wide range of creators and studios, as well as Crunchyroll's development, marketing and distribution features.”
More about the partnership of Crunchyroll and Aniplex
Sony Group is responsible for both companies. Sony Pictures Entertainment independently operates Crunchyroll and Sony Music Entertainment Japan has Aniplex as its full subsidiary.
Companies have previously collaborated on anime such as: Lighting Soling , Demon Slayer and Bocchi The Rock! .
Aniplex owns other anime producers, such as A-1 Pictures Inc and CloverWorks Inc Lasengle Inc game producer , which produced titles such as Fate/Grand Order.
According to Parrot Analytics , the popularity of anime is increasing worldwide. The branch raised about $ 5.5 billion in 2023 in streaming services around the globe.
The partnership aims to work on the development of high quality to take advantage of the popularity that this niche is gaining in recent years.
