News sites Deadline and Variety released a note on Monday (17), announcing Crunchyroll 's partnership with Aniplex . The companies created Hayate , an anime production company.
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Hayate is an anime production joint venture that aims to develop and produce content for Crunchyroll's streaming service worldwide .
President and CEO Masanori Miyake and President and COO Leo Watanabe , both executive members of Aniplex, will be in charge of the company. The staff will consist of employees from both Aniplex and Crunchyroll.
According to reports, Hayate will be headquartered in Tokyo and will produce "premium content for fans worldwide, using Aniplex's expertise, cultivated through its partnerships with a wide range of creators and studios, as well as Crunchyroll's development, marketing, and distribution resources."
More about the Crunchyroll and Aniplex partnership
Sony Group is responsible for both companies. Sony Pictures Entertainment operates Crunchyroll independently, and Sony Music Entertainment Japan has Aniplex as its wholly owned subsidiary.
The companies have previously collaborated on anime such as: Solo Leveling , Demon Slayer , and Bocchi the Rock !
Aniplex owns other anime production companies, such as A-1 Pictures Inc and CloverWorks Inc , as well as the game developer Lasengle Inc , which produced titles such as Fate/Grand Order.
According to Parrot Analytics , the popularity of anime is increasing worldwide. The industry grossed approximately US$5.5 billion in 2023 through streaming services globally.
The partnership aims to work on developing high-quality , taking advantage of the popularity this niche has been gaining in recent years.