The Crunchyroll Anime Awards 2025 promises to be the biggest edition in its history. With 51 million votes cast, a 50% increase over last year, the awards ceremony is firmly established as the anime industry's premier global recognition. The ceremony will take place on May 25th in Tokyo, broadcast live on Crunchyroll's official channels in 10 languages, including Brazilian Portuguese.
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The performance will be performed by voice actress Sally Amaki and artist Jon Kabira. The pre-show begins at 5:00 AM, and the main ceremony begins at 6:00 AM (Brasília time). The stage will be set up at the Grand Prince Hotel Shin Takanawa, and production will be provided by Sony Music Solutions Inc. and Dempsey Productions, both affiliated with Sony Music Entertainment Japan.
Shows extol the musical impact of anime
This year's musical attractions reflect anime's presence not only in audiovisual media but also in the global music scene. One of the main performances will be singer LiSA, who returns to the Anime Awards with the hit "Gurenge," the opening theme for Demon Slayer: Kimetsu no Yaiba. The song, released in 2019, became a symbol of the new generation of anime and made LiSA the most-streamed Japanese artist outside Japan in 2020 on Spotify.
The duo Creepy Nuts, formed by DJ Matsunaga and rapper R-Shitei, is also on the lineup. They will perform two viral tracks: "Otonoke," the opening theme for Dan Da Dan, and "Bling-Bang-Bang-Born," from Mashle: Magic and Muscles. The tracks are competing for awards in the 2025 edition, reinforcing the connection between music and narrative in the anime universe.
Rock band FLOW, known for the soundtracks of Naruto, Code Geass, and Dragon Ball Z, will celebrate the 20th anniversary of the anime Eureka Seven with the song "DAYS." With over two decades of experience, the group is recognized as one of the most influential in the genre, with strong fan appeal.
These artists represent not only the musical quality present in anime, but also its ability to set trends and reach audiences outside of Japan.
International stars lead performances
The Crunchyroll Anime Awards 2025 will bring together renowned artists from around the world as presenters for the award categories. Among them, Colombian J Balvin, one of reggaeton's biggest stars and a Grammy nominee, will be present at the ceremony. His participation reinforces the event's multicultural character.
Brazilian Pabllo Vittar, a global figure in pop and LGBTQIA+ activism, has also been confirmed. She had already been announced by the organization and will represent Brazil at the ceremony, making her one of the first drag queens to participate in such a high-profile event.
Rounding out the group are multiple Grammy-winning American singer Kacey Musgraves and screenwriter Zak Penn, author of screenplays for blockbusters such as "The Avengers" and "Ready Player One." The presence of names linked to film, music, and entertainment reinforces the awards' breadth.
These choices were not random: each personality brings its own legion of fans and establishes a bridge between the universe of anime and other forms of pop culture.
Production and global reach mark the edition
Crunchyroll is preparing a grand spectacle. Crunchyroll will broadcast the event to a global audience through its official YouTube and Twitch channels, in addition to staging it at the Grand Prince Hotel. The content will be available in 10 languages: Portuguese, English, Japanese, Arabic, French, German, Latin Spanish, Castilian Spanish, Hindi, and Italian.
With this scope, the ceremony aims to reach a diverse audience, made up of fans of all ages and nationalities. The awards have established themselves as a milestone for creators, animators, musicians, and professionals working behind the scenes of Japanese productions.
Crunchyroll, owned by Sony, promotes the Anime Awards as a way to celebrate not only the best anime of the year, but also the culture that has formed around them. The growth in the number of votes and the presence of big names indicate that anime has gone from being a niche to a global force in the entertainment industry.
