A new Bloomberg has brought out a mystery that has intrigued "Dandadan" fans: Why has Crunchyroll virtually ignored the anime, even though it was a resounding success?
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The series, based on the Yukinobu Tatsu , premiered this year and won the public on Netflix , becoming the second most assisted non -English series on the platform. With so much potential, it was expected that Crunchyroll - the anime giant - enjoyed the hype. However, the promotion was almost nonexistent.
According to a leaked internal email, Markus Gerdemann , senior vice president of Crunchyroll, told his team not to pay close attention to "Dandadan". The reason? “Discussions in progress on acquisitions”. What does that mean exactly? It is not yet known, but it seems that there were behind -the -scenes negotiations that led Crunchyroll not to invest heavily in the series.
And what seems even stranger is that the platform stopped mentioning "Dandadan" from mid -October, shortly after its debut. Throughout the screening, there was no single post on social networks - as if the anime simply did not exist. The only mention came only on December 21, when the series was finalized and the second season was announced.
CRUNCHYROLL has already committed other flaws
If this were an isolated case, perhaps no one would give so much importance. However, Crunchyroll has committed similar failures before. An example was during San Diego Comic-Con, where they organized a special one Piece show. The idea was that the ship in the series navigates through San Diego Bay, something that seemed epic on paper. But in practice, the boat was not lit correctly, and most people couldn't even see it.
But what really catches the eye is speculation around the "acquisition discussions." A strong theory is that Crunchyroll was negotiating with Netflix. Perhaps they were looking for a partnership for "Dandadan" or there was something at stake with other licenses. And, since there was no agreement, they decided not to promote the series so as not to benefit the competition.
The problem is that this strategy may have gone out of Culatra. Netflix dominated the audiences with "Dandadan", while Crunchyroll got the image of those who ignored one of the most promising anime of the year. With Disney and Netflix increasingly present in the anime world, many fans begin to question whether Crunchyroll is losing space in the industry that helped globalize.
And you, what do you think? It was a risky strategy, a serious mistake, or is Crunchyroll losing its course? Leave your opinion in the comments and don't forget to follow AnimeNew for more news, updates and curiosities about anime, manga and otaku culture!
Source: Bloomberg
