In an interview with the technology website “ The Verge” , through its Decoder on Monday (26), Crunchyroll president Rahul Purini confirmed that the company is testing the use of artificial intelligence (AI).
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Crunchyroll President Confirms Artificial Intelligence Testing
Therefore, Purini confirms generative AI testing applied to subtitle texts and transcription. He comments that the tests are efforts to "optimize processes" to allow subtitles to be released in more languages closer to the Japanese release date.
In addition to subtitles, the company is also testing generative artificial intelligence to help users personalize their experience and discover titles.
Check out a translated excerpt from the interview:
Artificial Intelligence (AI) is something we think about across multiple workflows within the organization. Right now, one of the areas we're really focused on testing is subtitling and transcription, where we move from speech to text, and how we can improve and optimize our processes so we can subtitle in multiple languages around the world faster and launch as close to the Japanese release as possible. So, that's definitely an area we're focusing on.
Dubbing, not so much yet, for a few reasons. Our dubs tend to be adapted, not direct translations. So, it's a creative process. We have teams that focus on adapting the voices for each region. We also have the fact that we need to dub and can't edit the animation itself, so we have to figure out how to get the lip sync right. So, it's definitely something we're playing with. We don't think the technology is ready yet, but we're obviously also working on other areas, like personalization and discovery, and how we can use generative AI to make that experience better for our users. So, yes, we're testing AI in several different areas of the organization.”
Crunchyroll previously released low-quality subtitles for the first episode of the anime The Yuzuki Family's Four Sons in October 2023, but eventually re-released the episode after complaints about the subtitles spread across social media and on Crunchyroll's own website. However, the platform re-uploaded the episode with updated subtitles after a week, explaining that they "worked with the series' licenses" for the updated subtitles.
Sony 's Global Funimation Group finally completed its acquisition of Crunchyroll from AT&T on August 9, 2021, after the company announced the acquisition in December 2020. The purchase price was $1.175 billion, and the purchase price was paid in cash at closing.
Additionally, Funimation releases are now listed on Crunchyroll.
Comment what you think of this new feature on the platform.
Source: TheVerge
