In a recent interview with the website License Global , the vice president of Crunchyroll commented that although there is a sizable female fan base in the anime community, the industry has historically neglected this demographic.
- Animes that changed their animation between seasons
- Most anticipated anime of the Summer 2024 season
“We are focused on anime that speak to a female audience,” commented Adamian. “I believe female fandom has always been present in anime, but it is growing in numbers, and I believe it is a community we really want to reach. They have been overlooked, and I think they will be very excited about what we have in store.”
Adamian explained some of the ways Crunchyroll is serving this audience.
“We have super adorable IPs more aimed at a female audience or for those who love the 'kawaii' style, which means 'cute' in Japanese. To that end, we’re focusing on series like Toilet-Bound Hanako-kun and Bananya, which is literally about a cat that lives in a banana.”
In addition, other priorities were announced. These include pushing its latest and most popular IPs like “Solo Leveling” and “Kaiju No. 8,” a “Tokyo Ghoul” tenth anniversary project, and promoting shonen and isekai anime. Solo Leveling stands out as an important series for Crunchyroll, which is evident among fans.
Crunchyroll demonstrated confidence in “Kaiju No. 8” by streaming the series as the first major anime on X/Twitter and enlisting English music artist YUNGBLUD to perform the opening theme. Furthermore, the isekai genre stands out as “huge” among viewers, being a “massive trend that we are also pursuing.”
Finally, Crunchyroll not only expands its base, but also creates content that satisfies the female audience, recognizing their expectations in the world of anime.
Source: Licensed Global