In a recent interview with License Global Crunchyroll 's vice president commented that while there is a sizable female fanbase in the anime community, the industry has historically neglected this demographic.
- Animes that changed their animation between seasons
- Most anticipated anime of the Summer 2024 season
"We're focusing on anime that speaks to a female audience," Adamian commented. "I believe the female fandom has always been present in anime, but it's growing in number, and I believe it's a community we really want to reach. They've been underserved, and I think they'll be very excited about what we have in store."
Adamian explained some of the ways Crunchyroll is serving this audience.
"We have super adorable IPs geared more toward female audiences or those who love the 'kawaii' style, which means 'cute' in Japanese. To that end, we're focusing on series like Toilet-Bound Hanako-kun and Bananya, which is literally about a cat that lives in a banana."
Additionally, other priorities were announced. Among them are the promotion of its most recent and popular IPs, such as "Solo Leveling" and "Kaiju No. 8," a tenth anniversary project for "Tokyo Ghoul," and the promotion of shonen and isekai anime. Solo Leveling stands out as an important series for Crunchyroll, which is evident among fans.
Crunchyroll demonstrated confidence in "Kaiju No. 8" by streaming the series as the first major anime on X/Twitter and featuring English musical artist YUNGBLUD to perform the opening theme. Furthermore, the isekai genre stands out as "huge" among viewers, being a "massive trend that we're also chasing."
Ultimately, Crunchyroll not only expands its base, but also creates content that satisfies female audiences, recognizing their expectations in the world of anime.
Source: Licensed Global
