A huge 80-meter poster featuring chibi versions of Demon Slayer: Kimetsu no Yaiba Shinjuku Station .
Demon Slayer – Characters advertise a milk brand
Check it out:
Therefore, between April 17th and 23rd, 80-meter posters and several monitors featuring characters from Demon Slayer: Kimetsu no Yaiba drinking milk can be found in the underground section of Tokyo's Shinjuku Station.
Japanese fans have been sharing photos of locations where they spotted the advertisement:
新宿駅メトロプロムナードで、鬼滅の刃のみなさんが明治おいるpic.twitter.com/8qkEsyVxun
— MAZ (@mazekoze) April 17, 2023
鬼滅の刃
明治
おいしい牛乳
新宿駅
巨大広告4つも独占
しかもデジタル広告にも!煉獄杏寿郎
竈門禰豆子pic.twitter.com/sGNRO5rtr0— ツイッター鬼滅の刃 (@tw_info_kmt) April 16, 2023
This announcement is therefore part of a collaboration between Demon Slayer: Kimetsu no Yaiba and Meiji (the manufacturers of the “Meiji Oishii Gyunyu” milk brand). The other main part of the campaign is a raffle in which the winners will receive a cup featuring characters from the anime or an acrylic stand with one of the characters.
To participate, you will need to collect and submit three “dots” of Oishii Gyunyu logos from various Oishii Gyunyu brand milk cartons. Finally, for the complete set of registration details, check the official website here (Japanese).
Source: Meiji Oishii Gyunyu
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