A huge 80-meter poster featuring chibi-version characters from Demon Slayer: Kimetsu no Yaiba Shinjuku Station .
Demon Slayer – Characters advertise a milk brand
Check it out:
Therefore, between April 17th and 23rd, the 80-meter posters and multiple monitors featuring characters from Demon Slayer: Kimetsu no Yaiba drinking milk can be found in the underground section of Tokyo Shinjuku Station.
Japanese fans have then shared photos of places where they could see the announcement:
— MAZ (@mazekoze) April 17, 2023
鬼滅の刃
明治
おいしい牛乳
新宿駅
巨大広告4つも独占
しかもデジタル広告にも!煉獄杏寿郎
竈門禰豆子pic.twitter.com/sGNRO5rtr0— ツイッター鬼滅の刃 (@tw_info_kmt) April 16, 2023
This announcement is therefore part of a collaboration between Demon Slayer: Kimetsu no Yaiba and Meiji (the makers of the “Meiji Oishii Gyunyu” milk brand). The other main part of the campaign is a draw where winners will receive a cup featuring the anime characters or an acrylic stand featuring one of the characters.
To participate, you will then need to collect and submit three Oishii Gyunyu logo “dots” from various Oishii Gyunyu branded milk cartons. Lastly, for the full set of registration details, check out the official website here (Japanese).
Source: Meiji Oishii Gyunyu
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