Neon Genesis Evangelion's 30th anniversary , the franchise has released a clothing collection with a retro feel, inspired by 90s fashion. Called EVANGELION:95 , the line celebrates the year the anime debuted in Japan.
Developed by Tomohiro Kato , creative director associated with the brand since 2012, the collection features pieces that recall the casual style that dominated Japan in the 90s. Among the items are t-shirts, jackets, sweaters, long-sleeved shirts and socks, all with classic Evangelion images and logos.
Kato has spearheaded several collaborations for the brand, including partnerships with brands like G-Shock, Fila, and VanMoof. Images of the EVANGELION:95 collection were released by Oricon, showcasing the products in editorials with models wearing the pieces. However, it has not yet been confirmed whether this collection will be sold outside Japan.
While similar promotions have reached international markets through events or partnerships, some anime merchandising remains exclusive to the Japanese market. With a solid fan base in the West, especially the United States, EVANGELION:95 may reach other countries.
Evangelion in 2025: 30 Years of Cultural Impact
Released in 1995, Neon Genesis Evangelion marked the decade with its blend of science fiction and profound themes like self-esteem and depression. Set in the "future" of 2015, 10 years have passed since the series' original year. Even three decades after its premiere, Evangelion remains influential, with a steady stream of merchandise and brand collaborations, such as Universal Studios Japan, which has featured attractions from the franchise.
In 2025, the series will receive its biggest marketing push in years. Among the new developments is a promotion with McDonald's, which includes transformable toys in children's meals. Although there are no new anime planned, the franchise's legacy lives on, especially after the success of the final film in the Rebuild of Evangelion , 3.0+1.0 Thrice Upon a Time , released in 2021.
Also, follow AnimeNew for more news and updates about the Evangelion universe and other iconic franchises!
Source: Oricon News
