11 bit Studios, a Polish developer, announced that Frostpunk 2 has surpassed the mark of 500 thousand copies sold since its launch in September 2024. The title, awaited by fans since its revelation, recovered its development costs in the first few days, with 350 thousand units sold shortly after launch.
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The impressive numbers include a relevant fact: 48.7% of buyers opted for the Deluxe Edition, which offers exclusive content such as a digital artbook, soundtrack, in-game items and three future DLCs. Additionally, purchasers of this version had early access to the game, playing three days before the release of the Standard Edition.
Almost half of sales were from the Deluxe Edition
Choosing the Deluxe Edition reflects the attractiveness of its robust package. The extra items, combined with early access, were decisive for many players. This version maintained a stable sales ratio, even after the title's official launch.
China led among the countries with the largest number of players, representing almost a quarter of sales, followed by the United States and Germany. Furthermore, the entry of Frostpunk 2 into the Game Pass catalog, Microsoft's subscription service, also contributed to increasing the company's revenue stream.
Record revenue driven by Frostpunk 2
The developer recorded revenue of US$26.1 million in the first nine months of 2024, an increase of 211% compared to the same period in the previous year. Therefore, this is the best financial performance in the history of 11 bit Studios.
Przemysław Marszał, chairman of the company's board, highlighted that Frostpunk 2's solid foundation will allow for an extended life cycle for the game. Future updates, expansions and DLCs are in the plans, accompanied by marketing strategies to keep players engaged.
In addition to the success of Frostpunk 2, the developer has benefited from the continued performance of the first Frostpunk, which still generates revenue through paid DLCs and related products such as the soundtrack and board game.
Marszał also revealed that the lessons learned from the launch of Frostpunk 2 will serve as a basis for the launch of The Alters, scheduled for 2025. Thus, the company will reinforce its attention to community feedback to ensure deliveries in line with public expectations.
