Polish developer 11 bit Studios has announced that Frostpunk 2 has surpassed 500,000 copies sold since its release in September 2024. The title, eagerly awaited by fans since its reveal, recouped its development costs in the first few days, with 350,000 units sold shortly after launch.
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These impressive numbers include a significant statistic: 48.7% of buyers opted for the Deluxe Edition, which offers exclusive content such as a digital artbook, soundtrack, in-game items, and three upcoming DLCs. Additionally, purchasers of this version had early access to the game, playing it three days before the Standard Edition was released.
Almost half of sales were of the Deluxe Edition
The choice of the Deluxe Edition reflects the attractiveness of its robust package. The extra items, combined with early access, were decisive for many players. This version maintained a stable sales rate even after the title's official launch.
China led the way among the countries with the highest number of gamers, accounting for almost a quarter of sales, followed by the United States and Germany. Furthermore, the addition of Frostpunk 2 to Microsoft's Game Pass subscription service also contributed to increasing the company's revenue stream.
Record revenue driven by Frostpunk 2
The developer reported revenue of $26.1 million in the first nine months of 2024, a 211% increase over the same period last year. This marks the best financial performance in 11-bit Studios' history.
Przemysław Marszał, the company's chairman, emphasized that Frostpunk 2's solid foundation will allow for a long lifespan. Future updates, expansions, and DLC are planned, along with marketing strategies to maintain player engagement.
In addition to the success of Frostpunk 2, the developer benefited from the continued performance of the first Frostpunk, which still generates revenue through paid DLC and related products such as the soundtrack and board game.
Marszał also revealed that the lessons learned from the release of Frostpunk 2 will serve as a basis for the release of The Alters, scheduled for 2025. Thus, the company will pay closer attention to community feedback to ensure deliveries aligned with audience expectations.
