Japanese food chain Gendai has announced a partnership with Crunchyroll , the world's largest anime streaming platform. The action, titled “In Love with Anime” , offers a free month of Crunchyroll subscription to anyone who purchases the special Poke Ceviche Salmon accompanied by a Coca-Cola . The promotion is valid from December 17th to 23rd, 2024, or while supplies last.
To participate, the customer must provide their cell phone number at the time of purchase. Within 48 hours, an SMS will be sent with the promotional code, which must be activated on the Crunchyroll website by December 25th. Once activated, streaming access will be available for 30 days.
The campaign reflects Gendai's effort to connect with young audiences, who are increasingly interested in Japanese culture. “We want to offer an authentic experience that combines gastronomy and entertainment” , explains Barbara Saddi, Marketing Manager at Gendai. The initiative not only reinforces the restaurant's presence in this market, but also promotes oriental culture in an innovative way.
Gilberto Ohara, Brand Director at Gendai, highlights that the partnership is a reflection of the company's DNA. “We are bringing the Brazilian public closer to our traditions, at the same time as we bring new things to the modern consumer” , he states.
A complete and immersive experience
Raphael Guimarães, Licensing Director at Crunchyroll, highlighted the synergy between the two brands. “We combine authentic Japanese cuisine with the best of anime streaming, providing fans with a deeper connection with Eastern culture ,” he says. For him, the action reinforces the relevance of Japanese culture in Brazil, in addition to expanding Crunchyroll's presence in the national market.
Furthermore, the Gendai loyalty program adds value to the promotion, with cashback between 10% and 20% depending on the volume of purchases made on official channels.
This union between Gendai and Crunchyroll symbolizes a growing trend of brands aligned with Japanese pop culture in Brazil. The country is one of the largest consumers of anime outside of Japan, and actions like this strengthen the cultural bond between the nations. Thus, Gendai, with more than 65 restaurants in Brazil, and Crunchyroll, with its vast library of anime, are capitalizing on this shared passion.
Grupo Trigo, which manages Gendai, is one of the largest Asian food operators in the world, with around 600 restaurants. Crunchyroll, a subsidiary of the Sony Group, stands out as a global leader in anime content, consolidating its presence in several territories.
The promotion, which combines gastronomy and culture, is more than a marketing campaign; is a celebration of Japanese culture in Brazil. Consumers can access more details about the action on the official Gendai website: www.gendai.com.br .
