Genshin Impact fans who used X, the former platform known as Twitter, will need to adapt to new communication channels. HoYoverse, the game's developer, announced that updates about the RPG will no longer be released on the social network. The change accompanies the arrival of patch 5.2, scheduled for November 20th.
According to the statement published on the official Genshin Impact on X, the game's news will now be released exclusively on HoYoLab. The platform, created by the developer itself, is already known by the most frequent players and offers detailed information about the game's universe.
Why is Genshin Impact moving to HoYoLab?
Although HoYoverse has not officially revealed the reasons for the decision, experts point out that recent changes in X's management under the command of Elon Musk may have influenced the choice. Companies have faced difficulties predicting the impact of changes to the platform, which affects communication and engagement strategies.
Furthermore, HoYoLab allows the developer to centralize content and offer more features, such as dedicated forums, extensive announcements and greater interaction with the community. These advantages stand out in comparison to the limited format of X, which restricted the number of characters per publication.
Other popular games, such as Blue Archive , had already abandoned X in favor of their own platforms, thus seeking greater autonomy and control over their information.
Impact of the decision among Genshin Impact players
The move generated mixed reactions among fans. Some of the players praised the decision, highlighting that HoYoLab is already a better tool and integrated into the HoYoverse ecosystem. However, others expressed dissatisfaction, pointing out difficulties in navigating the platform and the smaller reach of updates.
There is still no confirmation on the impact of this decision on the company's other games, such as Honkai Star Rail and Zenless Zone Zero . Both have frequent updates in X, but may follow the same path as Genshin Impact .
Update 5.2 arrives inviting players to explore new content in the RPG and adapt to HoYoverse's new communication strategy. The company, in turn, seems focused on strengthening its community within an environment under its complete control.
HoYoverse already centralizes Genshin Impact announcements on HoYoLAB
HoYoverse has decided to share some of the Genshin Impact game updates and events exclusively on HoYoLAB, its official social media platform. The company announced the change in messages posted on X and Facebook: “Announcements of Version 5.2 and future game events, as well as some event descriptions, will only be published on the official Genshin Impact channel on HoYoLAB. Travelers can access the website to consult the corresponding information.”
Despite the change, HoYoverse will continue to be present on other social networks. The measure appears to be part of a strategy to attract more users to HoYoLAB by offering exclusive content. More relevant announcements, such as the reveal of new characters, should remain available on X and Facebook, in addition to HoYoLAB. The company maintains a consolidated base of followers on these networks and is unlikely to abandon this audience.
The objective of this strategy is to strengthen the use of HoYoLAB, which already offers several functions integrated into HoYoverse games. Users can consult characters, check statistics and even perform check-ins to receive rewards. The platform, available on the web and as an app, has become an extension of the experiences offered by the company.
