What is it: New Game!

What is it: New Game!

New Game! is a Japanese anime that stands out for its vivid depiction of the workplace in the gaming industry. The series was adapted from a manga of the same name, written and illustrated by Shoutarou Tokunou. The story revolves around Aoba Suzukaze, a young girl who has just graduated from high school and starts working at a game development company called Eagle Jump. The anime captures the essence of the daily lives of game developers, showing not only the challenges, but also the joys and camaraderie that arise in this creative environment. With vibrant animation and captivating characters, New Game! has become a favorite among anime and gaming fans, providing a unique insight into what goes on behind the scenes of creating a game.

Anime Production

  • Studio: Doga Kobo
  • Director: Yoshiyuki Asai
  • Screenplay: Yoshiko Nakamura
  • Character Design: Fumiko Shimo
  • Music: Kōhei Tanaka
  • Release Date: July 2016

The plot of New Game! is full of fun and exciting moments, which reflect the characters' passion for game development. Aoba, the protagonist, is a character designer who joins an already established team, where she faces the challenge of adapting to a new environment and learning from her more experienced colleagues. The anime addresses themes such as teamwork, creativity and personal growth, as Aoba and her colleagues struggle to create a game that meets players' expectations. The series is a celebration of young spirit and determination, showing that, despite the difficulties, it is possible to make dreams come true when you have passion for what you do.

The characters from New Game! are one of the main attractions of the series. Each of Aoba's colleagues has their own personalities and skills, which enriches the narrative and provides an interesting dynamic between them. From the energetic and confident Rin, to the shy and talented Hifumi, each character brings something unique to the table. This diversity not only makes the story more engaging, but also allows viewers to identify with different aspects of professional life and interpersonal relationships. The interaction between the characters is one of the anime's highlights, offering both moments of comedy and reflection.

In addition to its engaging plot, New Game! It also stands out for the quality of its animation and design. Studio Doga Kobo, known for its work in comedy and slice of life anime, brings a colorful and attractive aesthetic that perfectly complements the light and fun atmosphere of the series. The scenes showing the game's development process are particularly well-crafted, providing a fascinating insight into the work that goes into creating an entertainment product. The attention to detail, from the characters' facial expressions to the office settings, contributes to the viewer's immersion in the world of New Game!

The critical reception of New Game! was largely positive, with many praising its authentic representation of the gaming industry and the way it addresses issues relevant to young professionals. The anime not only entertains but also educates, offering a realistic look at the challenges and rewards that come with teamwork and the pursuit of excellence. The series has also generated a strong fandom, with many fans connecting with the characters and their stories. New Game! became a milestone in the genre, inspiring other anime to explore similar themes and represent the gaming world in a more realistic way.