Rockstar Games has once again proved the power of the Grand Theft Auto franchise with the resounding success of the second GTA 6 trailer. The trailer reached over 470 million views in 24 hours on YouTube, social networks and websites specializing after its release on Tuesday (6). This number not only consolidates the game as a global phenomenon, but also puts it above any other recent release in entertainment.
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The previous record in the Games segment belonged to the first GTA 6 trailer, which in November 2023 recorded 93 million views on its first day, an impressive number, but which was widely surpassed. In addition, the new trailer has exceeded large budget film productions such as Deadpool & Wolverine (365 million) and Fantastic Four: First Steps (200 million), highlighting the dominance of games in pop culture.
Multiplatform distribution propelled range
Different from the strategy adopted in the first trailer, Rockstar did not limit youtube disclosure. This time, the video was released simultaneously on networks like Twitter, Instagram, Tiktok and even streaming platforms, ensuring immediate access to various audiences. This approach has amplified the impact, reaching not only game fans, but also casual viewers and even investors.
The decision to expand the distribution reinforced Hype around the game, proving that the expectation for GTA 6 goes far beyond the gamer niche. Analysts point out that movement on social networks and media repercussions contributed to the record number, consolidating the trailer as one of the largest digital entertainment events in history.
Retro soundtrack gets new life
Another highlight was the choice of the song Love Together, from The Pointer Sisters, which packed the trailer. The classic 80's track had an 182,000% increase in spotify reproductions after release, showing once again how GTA influences musical culture. Spotify highlighted in a statement that the franchise has a history of revitalizing old hits, connecting generations of players.
Real gameplay and release confirmed for 2026
Rockstar has captured all trailer scenes on the PlayStation 5, combining cinematic sequences with real gameplay. The game will also have version for Xbox Series X | S, with launch date scheduled for May 26, 2026. With ultra-realistic graphics and a promising narrative, GTA 6 promises to further elevate the industry's pattern.
