The first trailer for GTA 6, released by Rockstar Games on December 4, 2023, surpassed 250 million views on YouTube, becoming one of the most-watched gaming videos in the platform's history. Even though it didn't reveal much about the gameplay, the content captured the attention of fans around the world, who have been waiting for years for news about the title.
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In addition to the impressive number of clicks, the trailer has accumulated over 1 million comments. The intense community interaction reinforces the appeal of the franchise, which has already sold over 210 million copies with its previous title. The anticipation surrounding the new chapter is also reflected in digital engagement, which may have generated approximately US$1 million in monetization on YouTube, according to expert estimates.
Expectations rise with Rockstar's silence
Despite the resounding success of the first trailer, Rockstar chose to maintain the mystery. Since the video's release, the company hasn't released any new images, trailers, or official details. The strategy seems clear: generate impact with less content and control the pace of reveals.
Meanwhile, the community remains alert for any clues. The hope is that the next financial report from Take-Two Interactive, owner of Rockstar, will provide clues about the possible release window. Its publication is expected in the coming weeks.
In an interview with Bloomberg, Take-Two CEO Strauss Zelnick stated that the company's policy is to avoid excessive anticipation. Furthermore, the executive explained that the intention is to balance public anxiety with the security of delivering the game at the ideal time. The decision, according to him, is part of a strategy aimed at strengthening player confidence.
Historical record has not yet been surpassed
Despite its impressive reach, the GTA 6 trailer still doesn't top the rankings of most-watched game promotional videos on YouTube. That spot remains with the Subway Surfers ad, released in 2012 by Kiloo Games. With over 361 million views, the mobile game's trailer remains at the top of the list.
The endless runner's success can be explained by its massive mobile user base and accessibility. Even so, if Rockstar maintains its current growth rate, GTA 6 may soon surpass this milestone.
With only one video released and no confirmed release date, the next chapter in the Grand Theft Auto franchise has already demonstrated its mobilizing power. It remains to be seen when Rockstar will talk about—or show—more about one of the most anticipated releases of the decade.
Established franchise and fans increasingly paying attention to GTA 6
Even without a confirmed release date, there's a consensus: GTA 6 is already a phenomenon. And this is happening even before the game has even left the initial publicity stage. The company's silence, while frustrating to some, seems part of a calculated campaign that values each new revelation.
For now, Rockstar is simply observing the public's reaction as the numbers continue to rise. When it decides to break its silence, it will have a massive audience at its disposal, ready to consume every detail of what promises to be the biggest launch in video game history.
