At the end of 2024, the foreign ministers of Japan and China announced a series of 10 agreements that aim to strengthen cultural ties. Among the highlights is the collaboration in the joint creation of anime , live-action series and documentaries for broadcast and distribution.
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The initiative seeks to address challenges such as transparency in the distribution of Japanese content in China and measures against piracy.
The partnership brings clear benefits to both nations. Japan will have privileged access to the vast Chinese market, one of the largest in the world, with significant economic advantages. Productions registered under the Japan-China agreement will be exempt from the strict quota of foreign films allowed in Chinese cinemas. Successful examples show the lucrative potential of this market, such as the film “Detective Conan: Black Iron Submarine” , which grossed 22.9 million dollars in China, and “The First Slam Dunk” , with an impressive 93 million dollars.
Challenges for Japan and China
However, challenges still persist. Japanese production companies face barriers due to strict content regulations in China. The approval process by the National Radio and Television Administration (NRTA), which can take up to 50 days, makes it difficult for anime to be released simultaneously in both countries. This negatively impacts licensing profits, as delays encourage consumption through illegal means, reducing revenues by up to 80%, according to industry executives.
On the other hand, cooperation can bring positive changes, such as more stable conditions for animators. In addition, China's easing of certain restrictions, such as the late release of iconic films such as “My Neighbor Totoro” (2018) and “Spirited Away” (2019).
Therefore, the expectation is for higher quality and greater volume of productions, in addition to better salaries for professionals in Japan, whose average income is still alarmingly low, around 1,111 yen per hour (7 dollars).
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Source: Anime Corner
