During AnimeJapan 2025 MyAnimeList CEO Atsushi Mizoguchi revealed previously unreleased data on the demographic profile of fans of popular anime. According to the statistics, Re:ZERO – Starting Life in Another World has a fanbase composed mostly of men: an impressive 87.6% of the audience is male, compared to only 10.9% female and 1.5% non-binary.
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The age range is also noteworthy on MyAnimeList : almost 50% of fans are between 16 and 24 years old, while 42% are between 25 and 34 years old. Only 5.5% are between 35 and 44 years old. The data from the partnership with GEM Partners reinforces the idea that the young male audience is still dominant in certain isekai and action titles.
The team also analyzed other anime, such as From Bureaucrat to Villainess: Dad's Been Reincarnated!, which showed a slightly more balanced audience (74.2% male), and Zenshu, which recorded a similar split. However, Mizoguchi explained that the platform has over 19.5 million users—99% of whom are outside Japan and about 90% are under 34 years old.
This information is part of a new interactive dashboard that MyAnimeList is developing with GEM Partners . The goal is to provide companies with detailed data on audience behavior, helping them create more effective marketing strategies.
However, are you curious to know how anime shapes different communities around the world? Finally, keep following AnimeNews for more news about Re:ZERO, industry data, and everything that moves the otaku universe!
Source: Gen Standard
