The Nintendo Switch 2 launch is expected to follow a three-phase strategy, according to information released by Insider Gaming. Nintendo plans to officially unveil the new console on April 2nd in a special Nintendo Direct.
The Japanese company plans to begin sales in June, prioritizing games developed by its own studios. This staggered approach signals a careful transition to the new generation, while preparing the market for a diverse offering of titles.
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The first phase of the strategy marks the start of sales of the Switch 2, focusing on games from major Nintendo franchises. These titles, also known as "first-party" titles, will be the main attractions of the launch and should take advantage of the new console's unique features.
The decision to begin with in-house productions reinforces the goal of showcasing the full capabilities of the new platform and building loyalty among audiences who follow the company's classic series.
Games from third-party studios will arrive between October and November
The second phase of the strategy is scheduled for October and November. During this phase, Nintendo will open up space for games produced by partner studios, also known as "third-party" studios.
Insider Gaming sources claim that Nintendo will begin shipping Switch 2 development kits in June, allowing studios to begin game production in time for the second release cycle. The involvement of third-party studios is crucial to expanding the catalog and attracting diverse audiences.
The third phase will take place during the holiday season, between November and December. Nintendo is expected to mark the period with releases aimed at the general public and holiday promotions, although it has not revealed concrete details about the games planned for this phase.
The company is banking on the high demand this season to boost Switch 2 sales. The phased release allows Nintendo to maintain consumer interest over a longer period, ensuring constant updates throughout the second half of the year.
Tests with journalists and content creators anticipate first impressions
Even before the official event, scheduled for April, Nintendo is expected to introduce the Switch 2 to a select group of journalists and content creators. The first test session is scheduled for the week of March 31st.
Guests will have access to the console and some of the games available at launch. This controlled preview will serve to build anticipation and broaden the reach of the announcement without compromising the main Nintendo Direct announcements.
The general public will also have the chance to experience the Switch 2 in person. The first public demo will take place on April 4th in New York. This marks the beginning of a series of in-person events planned to promote the new console in key markets. Nintendo aims to create an environment of ongoing excitement, keeping the spotlight on the Switch 2 until its official launch and beyond.
Anticipation builds for the full reveal of the Nintendo Switch 2
While many details about the Nintendo Switch 2's hardware are still shrouded in mystery, rumors suggest the new console will bring significant performance improvements and compatibility with previous-generation games. Confirmation of the three-phase strategy reinforces the idea that the company wants to avoid a sudden rupture with its user base while focusing on a gradual transition model.
The approach of April's Nintendo Direct generates anticipation among fans and industry professionals. The event is expected to be the main stage for the full reveal of the console and its technical features. Until then, preliminary tests and rumors will continue to fuel interest in the successor to one of the most successful consoles in Nintendo history.
