The Nintendo Switch 2 launch is expected to follow a three-phase strategy, according to information released by the Insider Gaming portal. Nintendo plans to officially unveil the new console on April 2nd, in a special edition of Nintendo Direct.
The Japanese company plans to begin sales in June, prioritizing games developed by its own studios. This phased approach indicates a careful transition to the new generation, while preparing the market for a diverse offering of titles.
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The first phase of the strategy marks the start of the Switch 2's commercialization, focusing on games from major Nintendo franchises. These titles, also known as "first-party" games, will be the main attractions of the launch and should explore the unprecedented features of the new console.
The decision to start with in-house productions reinforces the goal of showcasing the full capabilities of the new platform and building loyalty among the audience that follows the company's classic series.
Games from third-party studios will arrive between October and November
The second phase of the strategy is planned for the period between October and November. At this stage, Nintendo will open up space for games produced by partner studios, also known as "third-party" developers.
Sources at Insider Gaming claim that Nintendo will begin shipping Switch 2 development kits in June, allowing studios to start game production in time for the second release cycle. The participation of third-party studios is crucial for expanding the catalog and attracting diverse audiences.
The third phase will take place during the holiday season, between November and December. Nintendo is expected to mark this period with releases aimed at a wider audience and holiday promotions, although without revealing concrete details about the games planned for this phase.
The company is betting on high seasonal demand to boost Switch 2 sales. The phased approach allows Nintendo to maintain consumer interest for an extended period, ensuring constant updates throughout the second half of the year.
Tests with journalists and content creators anticipate first impressions
Even before the official event, scheduled for April, Nintendo is expected to present the Switch 2 to a select group of journalists and content creators. The first test session is scheduled for the week of March 31st.
Guests will have access to the console and some of the games that will be available at launch. This controlled preview will serve to generate anticipation and broaden the reach of the announcement without compromising the main Nintendo Direct announcements.
The general public will also have the chance to experience the Switch 2 firsthand. The first public demonstration will take place on April 4th in New York. This date marks the beginning of a series of planned in-person events to promote the new console in key markets. Nintendo aims to create a continuous atmosphere of excitement, keeping the spotlight on the Switch 2 until its official launch and beyond.
Expectations are growing for the full reveal of the Nintendo Switch 2
Although many details about the Nintendo Switch 2's hardware are still shrouded in mystery, rumors suggest that the new console will bring significant improvements in performance and compatibility with previous-generation games. The confirmation of the three-phase strategy reinforces the idea that the company wants to avoid a sudden disruption to its user base, opting instead for a gradual transition model.
The upcoming Nintendo Direct in April is generating excitement among fans and industry professionals. The event is expected to be the main stage for the full reveal of the console and its technical features. Until then, preliminary tests and rumors will continue to fuel interest in the successor to one of the most successful consoles in Nintendo's history.
