The Pokémon Company, along with the famous company Adidas, has partnered with the Japanese national football team, making Pikachu the new mascot for the 2014 World Cup , which will be hosted in Brazil. The announcement was made during a special event by the Japanese team's sports equipment supplier.
The specific details of the partnership are still under wraps at this time. What we do know is that the famous Pokémon Pikachu already appears on the Japanese national team's jersey, in addition to promoting and selling various products involving the Adidas and Pokémon brands, such as jerseys, figurines, and accessories.
The feat is already considered by many experts to be one of the best marketing moves in the history of the World Cup. One of the biggest events of the year, it is being held in Brazil starting on June 12th. Japan is opening Group C with Greece, Ivory Coast, and Colombia.