PUBG MOBILE, one of the world's most popular mobile games, has announced a unique collaboration with K-pop group BABYMONSTER to celebrate its seventh anniversary. The promotion, available until May 6, 2025, offers a series of themed content, including exclusive items, interactive experiences, and in-game rewards. The partnership marks BABYMONSTER's debut in the gaming world and reinforces the global reach of the South Korean group, which has emerged as one of the leading contenders for the new generation of K-pop.
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The update includes visual and interactive elements inspired by the style and energy of the group, comprised of RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA. BABYMONSTER-themed buses will operate throughout the Erangel and Rondo maps, allowing players to watch special messages from the members and earn unique prizes. Additionally, exclusive photo areas with interactive booths have been created, where players can pose alongside the virtual idols and unlock commemorative gifts.
Exclusive items and in-game music enhance immersion
Among the new features included in the collaboration is a BABYMONSTER-themed cassette player, an item that allows players to listen to the group's songs during matches. The inclusion of the new "DRIP" dance, inspired by the official choreography of the song of the same name, also helps personalize the gameplay experience. The interaction between the musical universe and the battle environment brings fans and players even closer together, in a joint effort to integrate pop culture and digital entertainment.
Another highlight of the partnership is the "Festive Party" event, which invites players to complete challenges to accumulate points and earn rewards. The initiative reinforces the engagement of the gaming community, encouraging active participation during the festive period. According to Tencent Games, the title's developer, the initiative aims to offer unique experiences for users, combining gameplay with popular cultural references.
Partnership reflects the rise of BABYMONSTER and the reach of K-pop
The collaboration comes at a strategic time for BABYMONSTER, who have just released their first full-length album and are preparing for a world tour. Formed by YG Entertainment—the same label behind BLACKPINK and other prominent groups—the septet has gained international visibility, being cited by outlets such as Billboard and Teen Vogue as one of the most promising names in the music scene.
For Tencent Games, choosing the group as the campaign's ambassador reinforces its intention to connect PUBG MOBILE with emerging cultural trends. "We want players to feel the energy of BABYMONSTER as they explore the game," said Vincent Wang, PUBG MOBILE's head of publishing. YG Entertainment also celebrated the partnership, highlighting the opportunity to bring K-pop to new audiences through interactive and immersive experiences.
How to access special campaign content
The collaboration between PUBG MOBILE and BABYMONSTER is available for free on Android and iOS devices until May 6th. To access the content, users must update the app through the App Store or Google Play Store. More information and details about the event can be found on PUBG MOBILE's official social media channels.
