PUBG MOBILE, one of the world's most popular mobile games, has announced an unprecedented collaboration with the K-pop group BABYMONSTER to celebrate its seventh anniversary. The promotion, available until May 6, 2025, offers a range of themed content, including exclusive items, interactive experiences, and in-game rewards. The partnership marks BABYMONSTER's debut in the gaming world and reinforces the global reach of the South Korean group, which has been emerging as one of the leading acts of the new generation of K-pop.
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The update includes visual and interactive elements inspired by the style and energy of the group, formed by RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA. Babymonster-themed buses will circulate throughout the Erangel and Rondo maps, allowing players to watch special messages from the members and win unique prizes. In addition, exclusive photo areas with interactive booths have been created, where it's possible to pose next to the virtual idols and unlock commemorative gifts.
Exclusive in-game items and music enhance immersion
Among the new features included in the collaboration is the BABYMONSTER-themed cassette player, an item that allows players to listen to the group's music during matches. The inclusion of the new "DRIP" dance, inspired by the official choreography of the song of the same name, also contributes to personalizing the gaming experience. The interaction between the musical universe and the battle scenario brings fans and players even closer together, in a joint effort to integrate pop culture and digital entertainment.
Another highlight of the partnership is the "Festive Party" event, which challenges players to accumulate points and earn rewards. This initiative reinforces the engagement of the gaming community, encouraging active participation during the celebratory period. According to Tencent Games, the game's developer, the initiative aims to offer unique experiences for users, combining gameplay with current cultural references.
The partnership reflects the rise of BABYMONSTER and the reach of K-pop
The collaboration comes at a strategic moment for BABYMONSTER, who have just released their first full album and are preparing for a world tour. Formed by YG Entertainment — the same label responsible for BLACKPINK and other prominent groups — the septet has gained international visibility, being cited by outlets such as Billboard and Teen Vogue as one of the most promising names in the music scene.
For Tencent Games, choosing the group as ambassadors for the campaign reinforces the intention to connect PUBG MOBILE with emerging cultural trends. “We want players to feel the energy of BABYMONSTER while exploring the game,” stated Vincent Wang, head of publishing for PUBG MOBILE. YG Entertainment also celebrated the partnership, highlighting the opportunity to bring K-pop to new audiences through interactive and immersive experiences.
How to access the campaign's special content
The collaboration between PUBG MOBILE and BABYMONSTER is available for free on Android and iOS devices until May 6th. To access the content, users must update the app via the App Store or Google Play Store. More information and details about the promotion can be found on PUBG MOBILE's official social media channels.