PUBG MOBILE, one of the most popular mobile games in the world, announced an unprecedented collaboration with the K-Pop Babymonster group to celebrate its seventh birthday. The action, available until May 6, 2025, offers a number of thematic content, including exclusive items, interactive experiences and rewards within the game. The partnership marks Babymonster's debut in the gaming universe and reinforces the global range of the South Korean group, which has been standing out as one of the main bets of the new generation of K-pop.
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The update includes visual and interactive elements inspired by the group's style and energy, formed by Ruka, Pharita, Asa, Ahyeon, Rami, Rora and Chiquita. Babymonster themed buses will circulate through the Engel and Rondo maps, allowing players to watch special messages from members and win unique awards. In addition, exclusive photo areas with interactive booths were created, where it is possible to pose alongside virtual idols and unlock commemorative gifts.
Exclusive items and songs within the game strengthen immersion
Among the news that integrates the content of the collaboration, is the Babymonster themed tape, an item that allows players to listen to music from the group during the matches. The inclusion of the new Drip dance, inspired by the official choreography of the homonymous song, also contributes to customizing the game experience. The interaction between the musical universe and the battle scenario brings even more fans and players in a joint effort to integrate pop culture and digital entertainment.
Another highlight of the partnership is the event “Festive Party”, which proposes to players to comply with challenges to accumulate points and ensure rewards. The proposal reinforces the engagement of the gamer community, encouraging active participation during the commemorative period. According to Tencent Games, the title developer, the initiative aims to offer unique experiences to users, combining gameplay with rise cultural references.
Partnership reflects the rise of Babymonster and the scope of K-pop
Collaboration comes at a strategic moment for Babymonster, which has just released its first full album and prepares for a world tour. Formed by YG Entertainment - the same record label responsible for Blackpink and other prominent groups - the Septeto has gained international visibility, being quoted by vehicles such as Billboard and Teen Vogue as one of the most promising names in the music scene.
For Tencent Games, the group's choice as a campaign ambassador reinforces the intention to connect PUBG Mobile with emerging cultural trends. "We want players to feel Babymonster's energy as they explore the game," said Vincent Wang, public publication chief of publication. YG Entertainment also celebrated the partnership, highlighting the opportunity to bring K-pop to new hearings through interactive and immersive experiences.
How to access the special content of the campaign
Collaboration between PUBG Mobile and Babymonster is available for free for Android and iOS devices by May 6. To access content, users must update the app through the App Store or Google Play Store. More information and details about the action can be found on PUBG Mobile official channels on social networks.
