Fascination with anime is on the rise, and a recent survey conducted by Polygon in collaboration with Vox Media and The Circus sheds light on this exciting phenomenon. The study, carried out with 4,000 individuals in the United States, all over the age of 18, offers an intriguing insight into how different age groups consume these Japanese animations.
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According to the data collected, Generation Z emerges as the biggest anime enthusiast, surpassing even Millennials. A whopping 42% of younger respondents said they watch anime weekly, compared to 25% of Millennials. Meanwhile, Gen X and Boomers showed a more modest share, at just 12% and 3% respectively, indicating a clear preference among younger generations.
This change in consumption patterns can be attributed, in large part, to the proliferation of social networks and the abundance of streaming services. Platforms like Netflix , Hulu, Amazon Prime Video, Crunchyroll , Max, Tube, VRV, and HIDIVE have become home to a vast selection of anime, providing easy and convenient access for viewers, especially Gen Z, who is known for his affinity with technology and digital media.
Furthermore, the research reveals a diverse panorama among anime fans. Ethnic groups such as African-Americans and Asian-Americans have shown significant interest in these productions, particularly within Generation Z. Furthermore, anime attracts a considerable LGBTQIAP+ community, standing out as an inclusive and diverse space within the entertainment universe.
Ultimately, these insights offer insight into the growing influence and relevance of anime.
Source: SBT
