Riot Games is launching the second edition of CarnaWild , a Carnival-themed League of Legends: Wild Rift event . From February 3rd to March 15th, the campaign features daily missions, prizes, collaborations with influencers, and in-person activations at street parties in Rio de Janeiro, Curitiba, and São Paulo . Participants must register on the event's official website .
With the theme "Play at Your Own Pace!" , the campaign features the Poros , the game's mascots, as protagonists, reinforcing the adaptable identity of these characters, which is compared to the Brazilian Carnival spirit. In this way, the initiative seeks to connect players both online and offline, offering experiences for those who enjoy the festivities and those who prefer to celebrate through gaming.
In-person activations take Wild Rift to the streets
In addition to in-game interactions, Riot Games is promoting activations at the Marcha Nerd and Carnaval Nerd street parties in Rio de Janeiro and Curitiba , distributing themed visors to revelers. In São Paulo , the public can collect prizes at the Wild Rounds tournament final , held at the Riot Games Arena .
Additionally, another new addition to CarnaWild is the "Unidos da Fofutéia" , a reference to a Poros collective that reinforces the event's festive and inclusive identity. Riot emphasizes that the idea is to expand the game's universe beyond the screen, creating interactive moments between fans and new audiences.
Cultural competition rewards community creators
Players will also be able to participate in a cultural contest, with categories for cosplay , cospobre , and fanart . Registration is open from February 3rd to 18th on the official website. The public will be able to vote between February 28th and March 8th, and Riot Games will select the finalists. Additionally, the top three entries will receive a Samsung Galaxy S25 .
Thus, the competition reinforces the company's commitment to creativity and community participation, valuing player expression within the Wild Rift universe.
Influencers and a special soundtrack complete the experience
Riot Games is also focusing on engaging with influencers from the Wild Rift and League of Legends . During the event, content creators will livestream costumes, participate in themed challenges, and participate in special matches with Yordles, characters known for their charisma and dynamic in-game mechanics.
Carnival is synonymous with music, and the campaign will feature an exclusive soundtrack produced by mdois. The game's social media channels will incorporate Brazilian sounds, creating a musical identity aligned with the celebration.
Wild Rounds Tournament Closes the Celebration
CarnaWild culminates in the Wild Rounds tournament grand final, which will be held in person in São Paulo on March 15th. The competition kicks off on February 15th and will bring together players, influencers, and fans to celebrate the game's competitive universe.
With this initiative, Riot reinforces the growth of the Brazilian community within the Wild Rift scene, highlighting the game's importance as a space for competition and entertainment.
Riot Games reinforces its commitment to the Brazilian community
Diego Martinez , general manager of Riot Games, highlights that the campaign was designed to engage the Brazilian community in an authentic way.
"Our goal with a project like this is for everyone to feel included and celebrated. We want to reflect the importance of the Brazilian community to Wild Rift, a game that has grown in popularity and engagement among players, largely because it presents itself as more than just a game—it's community, it's competition, it's entertainment, and it's connection ," says Martinez.
CarnaWild runs until March, offering a unique Carnival experience for Wild Rift players. More information is available on the game's official Twitter and Instagram channels.