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Home • News • Rockstar claims GTA 6 will be the biggest launch in history

Rockstar Says GTA 6 Will Be the Biggest Launch in History

Stefani Couto
By Stefani Couto
A journalist by training, a gamer by passion! I write about games, trivia, and guides to help other players explore this incredible universe. If there's a new game...
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15/09/2025
Rockstar Says GTA 6 Will Be the Biggest Launch in History
Photo: Disclosure/Rockstar Games

Rockstar Games is already touting GTA 6 as the biggest launch in video game history, even though the title is still months away from hitting stores. This statement appears in a recent job posting published by the studio, reinforcing confidence in the game's global impact.

The company not only believes in the commercial success of GTA 6, but also envisions an experience capable of sustaining millions of players simultaneously, demonstrating the ambitious scale of the project. This stance anticipates what could become a defining milestone in the gaming industry.

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Photo: Disclosure/Rockstar Games

Unprecedented expectations for GTA 6

According to Rockstar, GTA 6 will not only be a major release, but also the biggest in the industry's history. The statement came in a software engineer posting, where the company emphasized that the hired professional would lead an infrastructure robust enough to support the massive player demand on launch day. This early confidence makes it clear that the company views the game as a cultural event, not just a product.

Rockstar's optimism is solidly founded. GTA 5 is considered one of the most profitable entertainment products of all time, amassing billions in revenue since 2013. Furthermore, the online mode continues to generate impressive figures year after year, despite frequent criticism. This longevity demonstrates the strength of the brand and helps explain the grandiose tone adopted for the franchise's new chapter.

Rockstar Games has declared GTA 6 to be the “biggest game launch in history”
Photo: Disclosure/Rockstar Games

Contradiction with Take-Two

Despite the enthusiasm, Rockstar's stance contrasts with recent statements from Take-Two Interactive, the company that publishes the franchise. CEO Strauss Zelnick has already stated that arrogance is a risk to continued success, emphasizing that he prefers to proceed with caution. The difference in discourse reveals a certain clash of perspectives within the game's ecosystem itself, where monumental expectations coexist with strategic concerns.

While the claim of the biggest launch in history may seem bold, it's not hard to imagine GTA 6 living up to that prediction. The franchise has already transcended the boundaries of the gaming industry, influencing music, fashion, and even social debates. Therefore, its arrival represents much more than a traditional release: it's an event that could redefine consumption and entertainment patterns on a global scale.

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Tags: GTA 6 Rockstar Games
By Stefani Couto
Follow:
A journalist by training, a gamer by passion! I write about games, trivia, and guides to help other players explore this incredible universe. If there's a new game in the field, I'm always on the lookout and ready to turn the experience into a great article.
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