Microsoft has confirmed that the ROG Xbox Ally , its first handheld developed in partnership with Asus, will hit the global market on October 16, 2025. The device promises to compete with giants like the Nintendo Switch 2 and Steam Deck , bringing the Xbox ecosystem's game library to a robust mobile experience.
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Lessons from the PS Vita Failure
During the announcement coverage, former Sony executives analyzed the main challenges facing the handheld industry. Shawn Layden, former president of Sony Interactive Entertainment America , explained that the PlayStation Vita failed to emulate the home console experience on a 10-inch screen.
According to him, the path to success lies in creating experiences unique to the handheld format. "Don't try to turn the handheld into a scaled-down version of the console. Focus on games that take advantage of the device's unique features," Layden emphasized in a podcast.
Shuhei Yoshida , another former Sony executive, reinforced that technical flaws also weighed against the Vita. The decision to use expensive, proprietary memory cards limited public adoption. Furthermore, the attempt to replicate the home console on smaller hardware reduced the portable's appeal.
Xbox Ally and the new market dispute
With cutting-edge hardware, direct Game Pass , and support for AAA titles, the ROG Xbox Ally emerges as Microsoft's hybrid offering. The laptop is expected to appeal to both casual gamers and high-performance gaming enthusiasts.
The market, in turn, is watching closely. Rumors suggest that Sony is planning a new handheld , possibly learning from the Vita's failures. Thus, the launch of Xbox Ally could mark the beginning of a new era for high-performance portable devices.
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Source: Games Radar
