Sega has announced a partnership with Red Bull to promote the game Sonic Racing: CrossWorlds . According to the company, this initiative will unite the Sonic community through racing competitions, encouraging fans to explore their full potential and go beyond .
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Sega's website announced the Racing Around the World , which includes a video of Red Bull stunt driver Brandon Semenuk performing stunts in a competition against Sonic the Hedgehog . Watch:
Driver Semenuk spoke about the partnership between the companies: “Before I sat in a real race car, I was playing Sonic the Hedgehog and racing games, really anything with speed. That was my introduction to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one. Working with Sega on this project was a full circle, bringing racing into the hands of more people the same way it started for me.”
Marcella Churchill , vice president of brand marketing at Sega/Atlus, added:
"The Racing Around the World fan celebration embodies everything fans love about Sonic, from his lightning-fast speed, daring attitude, and ability to inspire fans to push their limits [...]. Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements of the Sonic universe to life for fans around the world. We hope this brings fans together and allows them to experience the thrill of the Sonic Racing universe like never before."
About the Racing Around the World campaign
Sonic Team 's biggest campaign this year. Check out the translation of the ad:
Join us in 2025 for an exciting celebration of Racing Around the World, dedicated to fans everywhere! Together, we will set the pace, fuel our passion for speed, and accelerate the competition.
It's a high-octane, thrilling ride packed with countless adventures and thrilling moments throughout the year. Buckle up and be sure to check the "News" section below for updates as the Racing Around the World campaign unfolds!
Sonic Racing: CrossWorlds, the new game in the franchise
The team announced the game at The Game Awards 2024. The game is confirmed for: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch and PC via Steam and Epic Games Store. Although they have not yet announced the release date .
Stay up to date with all the latest news about Sonic Racing: CrossWorlds and other gaming releases. Watch directly through AnimeNew's official WhatsApp and follow us on Instagram .
