Spotify recently revealed to the BBC that nearly 70% of global anime music consumption comes from listeners under the age of 29. This information reinforces the impact of Generation Z on the global expansion of otaku culture, especially after the 2024 report in partnership with Crunchyroll , which highlighted a 395% growth in anime music streams since 2021.
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Additionally, the number of user-created anime playlists on Spotify jumped from 6.7 million to 7.2 million , though the service hasn't defined exactly what constitutes an "anime playlist."
Anime Music on Spotify: A Strategic Combination
Two main factors drive this growth: easy access to anime through streaming services and FAST channels, and the strong emotional connection they create. Producers create theme songs with danceable hooks and catchy choruses to go viral on social media, garnering millions of views.
A notable example is the hit " Idol " by the duo YOASOBI, the opening theme for Oshi no Ko . The song entered Apple Music's top 500 and topped the JASRAC—Japanese copyright management agency—royalty collection chart for two consecutive periods. The success of "Idol" reinforces the central role that anime music plays in the export of Japanese music.
In a recent interview, Manabu Otsuka , CEO of MAPPA studio ( Jujutsu Kaisen , Chainsaw Man ), commented on the creation of the MAPPA Records . According to him, the idea is to adapt anime to commissioned songs, even adjusting storyboards and scenes.
This fusion of music and storytelling promises to transform the stage as well, with live shows based on popular franchises.
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Source: BBC
