Studio Ghibli fans protest against AI-generated videos

Rafael Shinzo
My name is Rafael Alves, known as Rafael Shinzo. I have a background in Japanese pop culture and created AnimeNew in 2009 with the mission of providing reliable coverage...

Social media is abuzz after the release of videos created with artificial intelligence (AI) that imitate the style of Studio Ghibli . The videos, produced by special effects artist Tom Clive , have sparked outrage among fans of Hayao Miyazaki , a director who has made clear his aversion to AI-generated animation.

The controversy began when a media outlet shared the videos, which show characters similar to Chihiro and Haku from Spirited Away (2001). According to the outlet, the artist trained the AI tools with material from Studio Ghibli without the studio's permission, which reignited the debate over the ethics of using these technologies.

Tom Clive, who has worked on films such as Furiosa: A Mad Max Saga (2024) and Alien: Romulus (2024) , explained that the videos are part of a "mood film" and that he used tools such as Midjourney and Luma Ray 2 to create them. Although he didn't mention Studio Ghibli as an inspiration, internet users were quick to point out the similarities and accuse him of plagiarism.

I don't understand how anyone can see this and think it's okay, it was one of the most liked comments against the artist.

Hayao Miyazaki commented on the use of AI

For many fans, the use of AI is especially offensive considering Hayao Miyazaki's views on the subject. However, in a 2016 documentary, the director categorically called AI-generated animation "an insult to life." For him, emotionless machines attempting to replicate human art is completely absurd.

On the other hand, some argue that AI can be a valuable tool for Japanese animators, who often face exhausting workdays. However, the discussion about the ethics of using these technologies is still far from a consensus, especially since many AI models are trained on the work of real artists without their permission. Could this be considered a form of plagiarism?

Finally, what do you think of this debate? Follow AnimeNew for more news, analysis, and updates on the world of anime, manga, and otaku culture. Don't miss out—we're always bringing you the best content!

Source: X (Twitter)

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My name is Rafael Alves, known as Rafael Shinzo. I have a background in Japanese pop culture and created AnimeNew in 2009 with the mission of providing reliable and up-to-date coverage of anime, manga, and other entertainment straight from Japan. With over a decade of experience, the portal has established itself as a reference in the sector.