Studio Ghibli president Toshio Suzuki recently participated in an interview with screenwriter Gen Urobuchi and filmmaker Mamoru Oshii to discuss the changes in the anime industry in recent years. In the interview, they pointed out that current anime focus more on characters than on story.
Studio Ghibli veteran discusses preference for kawaii girls and not a good story
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While the three were talking, Oshii commented that current anime don't focus on story development because they prioritize characters. Urobuchi then agreed with this idea, stating that characters are more important to production companies now. However, Suzuki brought a different and more subtle perspective to the conversation. He used Madoka Magica as an example of a good story with an engaging character.
We can link your comments to kawaii girls, who tend to be the most popular characters in Japanese media. These types of characters have a very strong appeal for fans to consume anime, manga, and various Japanese products. However, this tendency to prioritize characters over a good story is divided into several factors.
Most fans today probably get more engaged by seeing their favorite character overcome challenges rather than focusing on the overall narrative. Therefore, some experienced critics believe the industry has lost its way in this current trend. On the other hand, like Suzuki, there are still people who believe it's possible to deliver the best of both worlds.
What's your point of view? Do you think current anime focus more on popular characters or on a good story? Finally, leave your comment below!
Source: Kudasai
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