Studio Ghibli veteran discusses preference for kawaii girls and not a good story

Studio Ghibli president Toshio Suzuki recently sat down with screenwriter Gen Urobuchi and filmmaker Mamoru Oshii to discuss the changing nature of the anime industry in recent years. They point out that current anime focuses more on characters than story.

Studio Ghibli veteran discusses preference for kawaii girls and not a good story

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As the three talked, Oshii commented that current anime don't focus on story development because they prioritize characters. Urobuchi then agreed, arguing that characters are more important to producers now. However, Suzuki brought a different, more nuanced perspective to the conversation. He used Madoka Magica as an example of a good story paired with a compelling character.

We can relate your comments to the kawaii girls who tend to be the most popular characters in the Japanese world. These types of characters bring a strong appeal to fans of anime, manga, and various Japanese products. However, this tendency to prioritize characters over a good story is due to several factors.

Most current fans are likely more engaged watching their favorite character overcome challenges than focusing on the overall narrative. Therefore, some seasoned critics believe the industry has lost its way in this current trend. On the other hand, like Suzuki, there are those who still believe it's possible to deliver the best of both mediums.

What's your opinion? Do you think current anime focuses more on successful characters or on a good story? Finally, leave your comment below!

Source: Kudasai

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By Fuzi
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Freelance writer, designer, and illustrator. A lifelong fan of Japanese anime and manga.