The Game Awards, one of the gaming industry's biggest awards shows, is in the process of registering a trademark with the United States Patent and Trademark Office. To ensure the exclusivity of the name and protect its visual identity, the organization has asked for fans' support. The move comes as the event, hosted by Geoff Keighley, prepares for its anniversary edition on December 12th.
To speed up the approval process, the organization sent emails to its closest followers asking them to write letters to the American registration agency. The purpose of these statements is to demonstrate public recognition of the brand and establish that the term is directly associated with the event.
Trademark registration aims to strengthen the identity of The Game Awards
With the patent application, The Game Awards seeks legal protection to prevent the misuse of its name by third parties. The initiative includes a link in the email that leads directly to the US Patent & Trademark Office website, where fans can submit a statement of support. According to Insider-Gaming, the email states that "the trademark protection aims to reinforce exclusivity and cement the TGA name in the industry."
With the approval of the registration, the event gains legal backing, making it difficult for other companies or events to use the name commercially. Geoff Keighley and his team state that the TGA's format and structure are unlikely to change with the patent approval, but they see the registration as a guarantee to ensure the brand's integrity and authenticity.
The TGA has established itself as one of the world's largest gaming events, both for awarding acclaimed releases and for its exclusive announcements. With the trademark, the awards could gain even more prominence and protection in the global market. The anniversary ceremony will showcase new titles and trailers, solidifying the event as an important launch platform.
Special edition celebrating 10 years
This year's edition promises to deliver a celebration worthy of the event's 10th anniversary, with the announcement of winners in categories such as "Best Game of the Year" and "Best Independent Game." The organizers are expected to release the list of nominees in the coming days.
By involving the public in the registration process, the TGA reinforces its commitment to the gaming community. Fan participation not only speeds up the patent office process but also strengthens the bond between the event and its audience. Keighley, founder of the TGA, emphasized that this close relationship with fans is fundamental to the success of the event, which now reaches millions of viewers around the world. Thus, with the trademark registration, the TGA hopes to solidify its identity and ensure exclusivity of the name, expanding its relevance in the gaming industry.
