The Game Awards, one of the biggest awards in the gaming industry, is in the process of registering a trademark with the United States Patent and Trademark Office. In order to guarantee the exclusivity of the name and protect the visual identity, the organization requested the support of the fans. The action comes as the event, led by Geoff Keighley, prepares for its anniversary edition on December 12th.
To speed up the approval process, the organization sent emails to its closest followers, asking them to write letters to the American registration body. Thus, the objective of the statements is to prove the public's recognition of the brand and establish that the term is directly associated with the event.
Brand registration aims to strengthen the identity of The Game Awards
With the patent application, The Game Awards seeks legal protection that prevents the misuse of its name by third parties. The initiative includes a link in the email that goes directly to the US Patent & Trademark Office website, where fans can submit a statement of support. According to Insider-Gaming, the email states that “brand protection aims to reinforce exclusivity and consolidate the TGA name in the industry.”
With registration approval, the event obtains legal support, making it difficult for other companies or events to use the name commercially. Geoff Keighley and his team say that the format and structure of the TGA should not change with patent approval, but they see registration as a guarantee to ensure the integrity and authenticity of the brand.
The TGA has established itself as one of the biggest gaming events in the world, both for rewarding the most acclaimed releases and for exclusive announcements. With the trademark, the award could gain even more prominence and protection in the global market. The anniversary ceremony will present new titles and trailers, consolidating the event as an important launch platform.
Special edition celebrating 10 years
This year's edition promises to deliver a celebration worthy of the event's 10th anniversary, with the announcement of winners in categories such as “Best Game of the Year” and “Best Independent Game”. The organization is expected to release the list of nominees in the coming days.
By involving the public in the registration process, the TGA reinforces its commitment to the gaming community. Fan participation not only speeds up the process at the patent office, but also strengthens the bond between the event and its audience. Keighley, founder of the TGA, highlighted that this proximity to fans is fundamental to the success of the event, which today reaches millions of spectators around the world. Thus, with the registration of the brand, the TGA hopes to consolidate its identity and guarantee exclusivity over the name, expanding its relevance in the games industry.
