Toei Animation announced on Thursday, which is launching a new brand of animation to Eternal Animation . This in advance the 70th anniversary in 2026.
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In the announcement the company talks a little about the decision to start a new brand. “Through Eternal Animation, the company will establish a sustainable creative platform dedicated to the continuous production of original works. The initiative also places a strong focus on the discovery and nutrition of emerging creative talents as part of a next generation animation project model.”
About Eternal Animation
According to the company the brand "Eternal" reflects Toei Animation's aspiration "endure deeply in the hearts and memories of the spectators . With this announcement they seek to “offer new stories, highlight new voices and explore new expressive forms of animation with artistic freedom and lasting emotional impact.”
The brand's promise free and unforgettable animations that stay in your heart . Toei also released the five fundamental creative values of the new brand, namely: originality, exclusivity, art, quality and decency .
Premiere Title: Foxing: Kitsuné-Tsuki
Eternal Animation already has a development work The first title of the new seal is the short film Foxing: Kitsuné-Tsuki . Takeu Shinozuka will drive production in his commercial debut, release in 2026 .
Toei described the synopsis of the anime:
“History explores universal themes such as isolation, fantasy, and confrontation of self in contemporary society. It portrays poetic and visually portraying the protagonist's emotional transformation as she travels towards personal liberation.”
The Mifa Talent Panel will present Foxing to the public during the Annecy International Animation Film Festival The session will present pre-production materials, which include visual frames and characters design.
Director Shinozuka and producer Moriyama will appear on stage to share a little if how their creative project experiences were. The promotional team released the first look of the short film. Check it out:
Toei Animation in Oscar
The announcement of the creation of the eternal comes after a remarkable moment for the company. The short Magic Candies , based on Heena Baek's original Illustrated Book, received an indication to the 97th Oscar in the Best Animation Short .
According to Toei this shows that they are “further consolidating the global reputation of the studio par excellence in animated narrative and artistic fulfillment.” Based on this, the company decided to embark on a "bold new challenge .
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Source: Toei Anmation Official website
