Toei Animation announced this Thursday, the 5th, that it is launching a new animation brand, ETERNA Animation 70th anniversary celebration in 2026.
- Kirei ni Shite Moraemasu ka., anime gets first visual
- Lupin III: Prequel movie gets trailer and reveals story details
In the announcement, the company elaborates on the decision to launch a new brand. "Through ETERNA Animation, the company will establish a sustainable creative platform dedicated to the ongoing production of original works. The initiative also places a strong focus on discovering and nurturing emerging creative talent as part of a next-generation animation project model."
About Eterna Animation
According to the company, the "ETERNA" brand reflects aspiration to create works that "endure deeply in the hearts and memories of viewers ." With this announcement, they aim to "offer new stories, highlight new voices, and explore new expressive forms of animation with artistic freedom and lasting emotional impact."
The brand's promise free, unforgettable animations that stay in your heart ." Toei also revealed the new brand's five core creative values: Originality, Exclusivity, Art, Quality, and Decency .
Debut title: FOXING: Kitsuné-tsuki
ETERNA Animation already has a first project in development. The new label's first title is the short film FOXING: Kitsuné-tsuki . Takeru Shinozuka will direct the production, his commercial directorial debut, with a release date scheduled for 2026 .
Toei described the anime's synopsis
"The story explores universal themes such as isolation, fantasy, and confronting the self in contemporary society. It poetically and visually portrays the protagonist's emotional transformation as she journeys toward personal liberation."
The MIFA Talent Panel will present FOXING to the public during the International Animated Film Festival . The screening will showcase pre-production materials, including visuals and character designs.
Director Shinozuka and producer Moriyama will appear on stage to share a bit about their creative experiences on the project. The publicity team has released the first look at the short. Check it out:
Toei Animation at the Oscars
The announcement of ETERNA's creation comes after a landmark moment for the company. The short film Magic Candies , based on the original illustrated book by Heena Baek, received a nomination for Best Animated Short Film at the 97th Academy Awards .
According to Toei, this shows that they are “further cementing the studio’s global reputation for excellence in animated storytelling and artistic achievement.” Based on this, the company has decided to embark on a “bold new challenge .
Don't miss any news from the world of anime and manga! Follow us on WhatsApp and Instagram !
Source: Toei Animation official website
