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Toei Launches Toei Games Brand and Enters the Gaming Market

Rafael Shinzo
Shinzo
My name is Rafael Alves, known as Shinzo. I created the AnimeNew website in 2009 to offer news about anime, manga, and games directly from Japan.

Toei has announced the creation of the Toei Games , marking a new phase for the Japanese company. The initiative comes in the year the studio celebrates its 75th anniversary and represents the company's official entry into digital game .

The new division is launched with an initial focus on the PC market, with releases planned for the Steam platform. Subsequently, Toei intends to expand its titles to consoles such as Nintendo Switch , PlayStation , and Xbox , broadening the global reach of its projects.

New phase with unprecedented projects

Toei Games
©Toei Company

Contrary to what many imagined, Toei Games will not be adapting well-known franchises from the studio. The proposal is to invest in original intellectual properties, developed by creators from Japan and other countries.

First games are coming soon

The company confirmed that the first batch of titles will be officially revealed on Friday. While details are still unavailable, the projects are expected to showcase the new brand's creative identity from the start.

In addition, Toei also revealed the division's logo, accompanied by a pixel animation inspired by the classic opening "Wild Waves and Rocks," recreated by the Kairosoft studio.

With this initiative, Toei Games is fully entering the competitive gaming market, seeking space with original ideas. For more anime , keep following AnimeNews.