In a recent interview, Naya Shimokawa , president of Aquaplus , and Key co -founder Shinji , shared valuable insights on the current visual novels . Both highlighted the challenges and strategies to maintain the relevant genre in a constantly evolving market.
Obstacles on global platforms
Shimokawa commented on the rigorous restrictions that Visual Novels face on Steam , especially titles with illustrations of bulloujo . He acknowledges that there is a divergence between western and Japanese standards, but emphasizes that even with these barriers, the platform is essential to achieving a global audience. After all, the Japanese market is shrinking, while the international audience only grows.
Already Shinji Orito has reinforced the importance of multilingual support since the release, ensuring that the games reach fans from different regions. In addition, he pointed out that current projects need to have a prolonged life cycle , often supported by anime adaptations and other media. media mix strategy not only expands range, but also maintains the interest of players for years.
What to expect from the future of visual novels
Despite the challenges, both producers keep an optimistic look. The key, according to them, is in balance creativity and accessibility , adapting to global expectations without losing the essence that has conquered fans.
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Source: Denfaminico
