The latest addition is a campaign launched in Japan featuring classic characters from the anime Yu Yu Hakusho , encouraging a healthy lifestyle. According to Suntory, behind this campaign, Yu-Yu Tokucha , the product being sold is a type of tea that helps with localized fat loss.
There are 2 ways to participate in the Yu-Yu Tokucha
The first uses the LINE , where Yusuke and other characters respond to a chat using artificial intelligence. The conversation features several fitness challenges, which will reward users with special mobile wallpapers for each completed task.
The second option is exclusive to Japanese fans, who can participate on Twitter by following the account @suntory_tokucha . Through a hashtag, followers will receive health tips from the character Toguro , and an artificial intelligence will ask a question for aspiring healthy lifestylers to answer and receive instructions on supplements – from vitamin supplements to exercise routines.
Finally, Yu Yu Hakusho is a manga by Yoshihiro Togashi , published by Shonen Jump between 1990 and 1994. The story revolves around Yusuke Urameshi, a troubled boy who surprises the spiritual world by giving his life to save a little boy from being run over.
Via: Official Website and Jbox
