The war for anime streaming has reached a new level in the industry. During an event in London, Gaurav Gandhi , vice president of Amazon Prime Video , declared that the platform aims to become the number one global destination for anime fans.
The retail giant is signaling a direct offensive against giants like Crunchyroll and Netflix . To support this ambition, the company confirmed the arrival of classics such as The Ghost in the Shell and Hokuto no Ken to its catalog. In addition, the second season of From Old Country Bumpkin to Master Swordsman reinforces the list of new acquisitions.
The controversial use of AI in anime
However, the path to leadership faces internal obstacles and criticism from the community. The public recalls with distrust the failure of the former Anime Strike . Furthermore, the platform generated outrage by testing AI- in works such as Vinland Saga and Banana Fish .
Therefore, to win the trust of otaku, Amazon will need to invest in professional dubbing and high-quality localization, although the technology was harshly rejected by users by the end of 2025. Thus, the company is now trying to clean up its image to focus on a more respectful and efficient global expansion.
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