Chainsaw Man was the biggest anime produced by MAPPA in 2022, but it was clear that this adaptation failed to win over all fans of Tatsuki Fujimoto . Although many question the anime, Manabu Otsuka , MAPPA's CEO, confirms that the first season of Chainsaw Man was a success.
Chainsaw Man – MAPPA CEO confirms the anime's success
According to Weekly Toyo Keizai , the CEO explains that the studio invested heavily in the Chainsaw Man adaptation and what the profits were in return. He says Blu-ray sales weren't great, but the anime generated a lot of attention for MAPPA.
"We had never attracted so much public attention before releasing a work into the world. We're a young company, so we struggled to handle this pressure and perform at our best. It was a good learning experience for me to experience the detailed procedures of rights, licensing, product planning, and other tasks that were conventionally handled by the production committee.
Some series sell a lot of DVD and Blu-ray packages, while others are distributed to a large number of (streaming) viewers. Honestly, I wish this series had reached the audience that pays for the packages. We hope to explore how to reach the target audience that will pay for the work.”
Synopsis:
The story takes place in a world where demons are born from human fears. While they are generally dangerous and malevolent, humans can form contracts with demons to harness some of their power. Denji is a depressed young man trying to repay his late father's debt to the yakuza by selling several of his organs and working as a demon hunter. But Denji also possesses a dog-like demon named Pochita, who resembles a chainsaw and assists Denji in his work.
Therefore, Fujimoto launched the manga in Weekly Shonen Jump in December 2018, finishing the first arc in December 2020 with 11 volumes.
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Source: Comic Book
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