In celebration of the 30th anniversary of Neon Genesis Evangelion , the franchise launched a clothing collection with a retro touch, inspired by 90s fashion. Named EVANGELION:95 , the line celebrates the anime's debut year in Japan.
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Developed by Tomohiro Kato , creative director associated with the brand since 2012, the collection features pieces that refer to the casual style that dominated Japan in the 90s. Items include t-shirts, jackets, sweaters, long-sleeved shirts and socks, all with images and classic Evangelion logos.
Kato has already led several collaborations for the brand, including partnerships with names like G-Shock, Fila and VanMoof. Images of the EVANGELION:95 collection were released by Oricon, presenting the products in editorials with models wearing the pieces. However, it has not yet been confirmed whether this collection will be sold outside of Japan.
While similar promotions have reached international markets through events or partnerships, some anime merchandising remains exclusive to the Japanese market. With a solid fan base in the West, especially in the United States, it is possible that EVANGELION:95 will reach other countries.
Evangelion in 2025: 30 years of cultural impact
Released in 1995, Neon Genesis Evangelion marked the decade with its mix of science fiction and deep themes, such as self-esteem and depression. Set in the “future” of 2015, 10 years have passed since the year in which the series would unfold. Even three decades after its debut, Evangelion remains influential, with a constant flow of products and brand collaborations, such as the Universal Studios Japan park, which has already featured attractions from the franchise.
For 2025, the series will have its biggest marketing push in years. Among the new features is a promotion with McDonald's, which includes transformable toys in children's snacks. Although there are no new anime planned, the franchise's legacy lives on, especially after the success of the last film in the Rebuild of Evangelion , 3.0+1.0 Thrice Upon a Time , released in 2021.
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Source: Oricon News
