Anime and manga have become highly sought-after in the entertainment world, and Japan is currently the largest producer and supplier of this market. However, Masao Maruyama , founder of MAPPA and Madhouse anime market depending on its future status.
Japan – MAPPA Founder Says China Could Dominate Anime Market
Masao Maruyama said in a recent interview with AFP News that Japanese animation studios are too focused on standard commercialization. Unlike in Japan, Chinese animators are constantly innovating in the market, but they are limited in their creations due to the country's severe restrictions.
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"In Japan, people are no longer trained in animation. The only reason China hasn't caught up with Japan yet is because of the many restrictions placed on freedom of expression there. If more freedom is allowed, Japan will soon be overtaken."
According to Maruyama, the Japanese industry is betting too heavily on lucrative anime genres, such as those starring cute and pretty girls. However, this won't overshadow other global works coming from America and France. The founder also warns that the industry has become so obsessed with making money that it no longer encourages its animators to be innovative.
"Creating works is challenging yourself to do something new, regardless of what you've said in the past. This makes you selfish in a way, and it's a trait I inherited in its purest form."
Chinese animation, also known as Donghua, is becoming more well-known in the market, but its creators face many limitations in the creative process, as Maruyama explains.
Finally, do you also believe that China can truly surpass Japan in the anime market? Leave your comment!
Source: Anime Hunch
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