Anime and manga in this market today. However, Masao Maruyama , the founder of MAPPA and Madhouse , believes that China could take over the anime market depending on the conditions they face in the future.
Japan – MAPPA Founder Says China Could Dominate Anime Market
Masao Maruyama said in a recent interview with AFP News that Japanese animation studios are too focused on standard commercialization. Unlike Japan, Chinese animators are always innovating in the market, but they are limited in their creations due to the country's severe restrictions.
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“In Japan, people are no longer trained in animation. The only reason China hasn't caught up with Japan yet is because of a lot of restrictions imposed on freedom of expression there. If more freedom is allowed, Japan will be overtaken in no time.”
According to Maruyama, the Japanese industry is betting too heavily on lucrative anime genres, such as those starring cute and pretty girls. However, this will not overshadow other global works coming from America and France. The founder also warns that the industry has become so obsessed with making money that it no longer encourages its animators to be innovative.
“Creating works is about challenging yourself to do something new, regardless of what you've said in the past. That makes you selfish in a way, and it's a trait I inherited in its purest form.”
Chinese animation, also known as Donghua, is becoming more well-known in the market, but its creators face many limitations in the creative process, as Maruyama points out.
Finally, do you also believe that China can truly surpass Japan in the anime market? Leave your comment!
Source: Anime Hunch
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