Netflix has begun to change its approach to anime in Japan . Instead of seeking complete exclusivity, the company now prioritizes strategic partnerships with local studios and companies to expand the reach of its productions.
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According to Yuji Yamano, in an interview with the Anime! Anime!, the idea is to make the process more flexible. This includes collaborations from the initial production phase, considering not only the anime but also other commercial aspects.
Netflix's strategy goes beyond streaming
One of the examples cited involves the film Cosmic Princess Kaguya!,which was released in theaters after premiering on the platform. This strategy reinforces the concept of media mix, very common in Japan, expanding revenue through products, events, and screenings.
Furthermore, the recent partnership with MAPPA, known for titles like Chainsaw Man, shows that the company wants to get even closer to creators. The goal is to strengthen franchises from the start, rather than simply acquiring ready-made content.
More integrated and collaborative production
Although it doesn't formally participate in traditional Japanese production committees, Netflix claims to operate similarly, aligning decisions with partners. This allows for a more organic development of the works and better expansion planning.
Finally, Yamano emphasizes that success depends on the creators' interest. The company wants to attract projects where there is a genuine desire for collaboration, reinforcing the creative value behind anime. For more news, follow everything about anime and anime seasons on AnimeNew.
