ByteDance is facing an unprecedented crisis following the launch of Seedance 2.0 . The new AI tool has generated controversy by transforming iconic characters into simple digital "clip art." As a result, giants like Disney and Paramount have sent immediate extrajudicial notices to stop the copyright infringements.
Hollywood characters are used by Seedance 2.0
Social media users flooded the internet with videos of Spider-Man and Darth Vader created on the platform. On the other hand, Japan also reacted strongly. The Minister of AI, Kimi Onoda , launched an official investigation to protect the integrity of anime and manga because, according to her, the government will not tolerate the use of content without the proper permission from the original creators.
Meanwhile, the actors' union SAG-AFTRA classified the launch as a direct attack on professionals. The organization claims that the use of voices and likenesses without consent harms the livelihood of human talent. Therefore, ByteDance promised to strengthen the system's protections to prevent further abuse. However, experts suggest that the company used the chaos as a marketing strategy to showcase its technical prowess.
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Source: Ars Technica