Microsoft has launched an advertising campaign to promote Internet Explorer 11 and the browser's new mascot is called Inori Aizawa. In the advertising clip called “Internet Explorer 11: The Anime”, the new personification of Internet Explorer starts off defenseless against the dangers of the dark side of the internet, but receives special powers to fight for freedom on the internet, going to battle against an army of robots.
There are several references to the Microsoft universe, such as the company logo and a command interface that resembles the Windows desktop.
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Several animes such as Sailor Moon and Neon Genesis Evangelion are among the animations honored, and the idea seems to attract fans of this Japanese culture. The piece was released for display at the 2013 Anime Festival Asia (AFA), but it appears that the browser campaign will continue to use Inori if the character gains popularity.
Via: Techmundo
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