Universal Studios Japan and The Pokémon Company have officially announced the start of a new global project focused on delivering a highly interactive Pokémon experience. The initiative marks a new phase in the partnership between the companies and promises to bring Pokémon-themed attractions.
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According to the press release, the project features a format described as "unprecedented," with strong immersion and direct interaction between the public and the Pokémon universe. The premiere will take place in Japan, and subsequently, the experience will be taken to other parks operated by Universal Destinations and Experiences, based in Orlando.
Executives highlighted that the project goes beyond traditional entertainment. Mark Woodbury emphasized the creative potential of the Pokémon franchise. Meanwhile, Taku Murayama stated that the attraction is born with global ambitions. Tsunekazu Ishihara reinforced that the launch coincides with the brand's 30th anniversary, expanding its mission to connect the real and virtual worlds.
Finally, new details about the attraction should be released soon. For more news about the world of online anime and seasonal releases, also check out our anime and manga news.
Source: Oricon